Friday, 19 Apr 2019

Finally, Tata Motors launches Tiago NRG, with prices start at IDR 110,4 million


Tiago NRG Tiago NRG -  As part of its turn around strategy, Tata Motors has been phasing out non-performing products like Nano and Indica and rolling in next-generation products to fill up the production. 
On Wednesday, Sept. 13 2018, the company announced the launch of its newest addition to the passenger vehicle family – Tiago NRG. 

And to tap the growing aspirations of customers, Tata Motors has extended the Tiago brand with an all-new SUV-inspired vehicle, positioned as the ‘Urban Toughroader’. 

With its distinctive design and technology, Tiago NRG will make an entirely new style statement said the company. Powered by the 1.2L Revotron petrol engine and the 1.05L Revotorq diesel engine, Tiago NRG will be available with a five-speed manual transmission 

This car will come in three attractive colour options – Malabar Silver, Canyon Orange and Fuji White, and available on sale from today, Sept. 13 2018, Tiago NRG has been priced at Rs 5.49 lakh ( IDR 110,4 million) for the petrol version and Rs 6.31 lakh (IDR 130 million)  for the diesel version. 

Guenter Butschek, CEO and MD, Tata Motors, said, "In line with our brand promise for Connecting Aspirations, we want to be in sync with the growing trend of bringing to market market more SUV like vehicles. To meet this aspiration, we launched today the Tiago NRG as our 'Urban Toughroader'." 

Guenter  also said, "With this launch, we are extending the Tiago brand and increasing our presence by entering into newer segments and  tapping new sets of buyers.  This launch is a step towards our Turnaround 2.0 journey, as  we continue to focus on winning sustainably in the PV business. "

"We are confident that our customers will appreciate Tiago NRG just like the Tiago hatchback," he added.







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