Friday, 23 Aug 2019

McDonalds lost the right of its menu, 'Big Mac' after being claimed by Irish fast food company


IllustrationIllustration - McDonalds lost the rights to the 'Big Mac' trademark. The trademark was revoked by the European Union Intellectual Property Office (EUIPO) through a claim filed by Supermac, an Irish fast food company. Supermac persuaded EUIPO to cancel the use of the 'Big Mac' trademark for McDonalds.

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The cancellation was made to pave the way for Supermac to expand throughout England to Europe. "We are happy to be able to win against McD" Supermac Managing Director Pat McDonagh said. According to him, this is a victory for business in general and the success of stopping McDonalds from intimidating trademarks.

The trademark was considered to hinder Supermac's ambition to expand outside of Ireland and to all EU countries. The similarity of diction between Supermac and Big Mac is considered to be confusing customers. However, the confusion will not happen again. EUIPO, based in Spain, decided that McDonalds could not prove the use of the 'Big Mac' used since 1996. This means that McD will be threatened saying goodbye to the Big Mac.

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Until now, there have been no comments from McDonalds. Supermac first operated in Ballinasloe, Galwat, Ireland in 1978. Now, the company has 106 outlets throughout Ireland and Northern Ireland.


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