Sunday, 22 Sep 2019

City government of Payakumbuh confident that Rendang from Payakumbuh will dominate the market in Saudi Arabia


IllustrationIllustration - The large number of pilgrims from Indonesia opened up market opportunities in Saudi Arabia. No exception for the famous Rendang from Payakumbuh, West Sumatra. Payakumbuh City Government is even optimistic that Rendang from their region is able to dominate the Rendang market in Saudi Arabia. One step it make to promote its Rendang is to take part in the 2019 Hajj and Umrah Product Exhibition.

ANTARA reported, on January 19th 2019, Deputy Mayor of Payakumbuh, Erwin Yunaz said, "We are optimistic that we can dominate the Rendang market in Saudi Arabia, moreover we already have the center for rendang production into the rendang village which has existed and is known in the local market" he said. He continued, "God willing, we are able to supply the maximum amount of Rendang to there on this year."

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The participation of Rendang from Payakumbuh in the product exhibition started at the end of 2018. This year, Erwin participated again as part of the invitation from the Indonesian Consulate General in Jeddah. 2019 Hajj and Umrah Product Exhibition took place from January 24th to 26th 2019 at the Nusantara Hall, house of Consulate General of the Republic of Indonesia in Jeddah, Amru Ad Dabbagh Street, Andalus District, Al Tahlia-Jeddah.

In addition to bringing a sample of Rendang, Erwin also brought a book and video for the promotion of Rendang from Payakumbuh entitled "Payakumbuh, the City of Rendang." This book is the production of the Payakumbuh City Communication and Information Service in collaboration with experts from Andalas University.


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