The reason why Peugeot brand lately rarely heard reportedly

News24xx.com - The Peugeot brand lately rarely heard reportedly. France origin brand which in Indonesia are handled under PT. Astra International Tbk is selling only 22 units during the first half of the 2017 based on data Indonesia Motor Vehicle Industry Combined (Gaikindo).

What happened with Peugeot in Indonesia?

The National Head Peugeot Sales Operation Andyka Susanto, said one challenge is the Peugeot brand on its own.

"Since we know we (Peugeot) is quite extreme. This Peugeot we know is like durian. Many who love until death and there are a few less know because not too familiar," said Andyka answered questions from detikOto on the sidelines of the inauguration of the event Center in Biz Astra BSD Tangerang, Monday, August 14 2017.

"But we wanted to try introduce to more customer that it is need to understand sometimes paradigm customer want to buy a car should think aboutthe value of resale. While European cars would have different resell value because the import taxes themselves are different, its own taxes are high," he continued.

Andyka mentioned, it is understandable that the car was imported from Europe would certainly cost much more expensive. Moreover, entry fee alone has reached 50 percent.

"Not to mention the added BBN, with very challenging challenge from the tax side, we wanted to try pressing the numbers on the psychology of the customer. We know the figures of IDR 500-700 millions is still great. The psychological effect the price of IDR 500-700 millions is still accepted in the market. We believe this segment of IDR 500-700 millions of still a lot, " he said.