Thursday, 23 May 2019

New York repainted in blue


city taxis are blue nowcity taxis are blue now - Jewelry company «Tiffany & Co.» launched in New York campaign "Believe in dreams".
This was reported by a spokesperson for the company.
The brand offered the residents and visitors of the city coffee stands branded bluish-
turquoise color with coffee and croissants. Also in the shade of Tiffany Blue are painted
city taxis (usually they are yellow), in the form of a corporate shade are BMX-bikers and
skateboarders too. The famous watch on the shoulders of titanium Atlas on the facade of
the flagship store «Tiffany & Co.» on Fifth Avenue were transformed into a digital screen
that broadcasts a video sequence from the filming of the «Believe In Dreams» advertising
"We wanted to make fresh the approach to the campaign, combining something visually
unusual with a nostalgic song in one picture, and combined with something completely
unexpected and relevant",- commented Reed Krakoff, creative director of «Tiffany & Co.».

The commercial, created by the director of «Hunger Games», Francis Lawrence, starred
American actress El Fanning. First she, like Audrey Hepburn in the black and white 1961
film "Breakfast at Tiffany's," is approaching the showcase of the flagship store on Fifth
Avenue. Then the image becomes colorful and the cover of the «Moon River» song with
the participation of the actress herself and the hip-hop artist A$AP Ferg sounds.
The company «Tiffany» was founded in 1837 in the US, produces jewelry, watches,
accessories, interior items, perfumes. The jewelry direction of the brand since 2014 is
headed by the design director Francesca Amfiteatrof. Creative director Reed Krakoff was
invited to the company in the summer of 2016, he also works on a collection of
accessories and household goods.


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