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Saturday, 07 Dec 2019

When a Russian company offering extra pay to female staff to wear skirts and dresses to work

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News24xx.com - A regressive move by a Russian company has landed them in soup. It's facing criticism for offering extra pay to female staff to wear skirts and dresses to work as a part of a ‘femininity marathon.’ Infuriatingly, they claims this will help with ‘team bonding’.

The ‘femininity marathon’ campaign is being run by Tatprof, an aluminium manufacturer, and will run till June 30. Ignoring all accusations of sexism, the firm told Russian media that 60 women had already taken part in the campaign.

"We wanted to brighten up our work days," a spokesperson told the radio station Govorit Moskva. Female staff who wear a dress or a skirt which is ‘no longer than five centimetres from the knee’ will be given 100 Russian rubles (or Rs 106.11, approx) on top of their normal salary.

The firm also said that the campaign is an attempt to help with the ‘team bonding’, The Independent reported.

"Women must send the company a picture in order to get the bonus," the company said, adding that its team comprised of 70 per cent men.

"These kinds of campaigns help us switch off, rest. This is a great way to unite the team. Many women automatically wear trousers to work, which is why we hope that our campaign will raise our ladies' awareness, allowing them to feel their femininity and charm when they make the choice of wearing a skirt or dress," the company added.

The move is highly criticised by the people on social media too. Anastasia Kirillova, who works in the company's Department of Corporate Culture and Internal Communications, said the idea for the campaign had come from CEO Sergei Rachkov.

 

 

 

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